| ORANGE COUNTY IMC BREAKFAST MEETING - March 8, 2007
Pain-Into-Gain Marketing for Consultants
With Henry DeVries, President, New Client Marketing Institute
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Identifying and reinforcing the pain of clients has been proven to be a powerful sales tool for consultants. Psychologists and sociologists have repeatedly found that people are more motivated in avoiding pain than seeking pleasure.
According to author and marketing expert Henry DeVries, one of the secrets to maximizing your attraction factor with potential clients is to articulate the worries, frustrations and concerns that you will solve for them. As the old adage states, “People don’t care what you know, until they know that you care.” Truly identifying your prospect’s predicament tells them that you understand and empathize with them.
Join us on Thursday, March 8, as we learn the secrets of crafting marketing tools that maximize our attraction factor with clients. Our presenter will be Henry DeVries, founder of the New Client Marketing Institute and author of the soon to be published book "Pain-Into-Gain Marketing." He will show us how to ask past, current and potential clients about their pains, and then translate their words into powerful marketing messages. Everyone who attends will receive handouts including the 10 most powerful pain-probe questions.
In addition to its highly relevant content, this IMC OC breakfast meeting will be a prime networking opportunity with your fellow consultants in the greater Orange County Area.
| About Henry DeVries
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 Henry DeVries is a best-selling author, professional speaker, and founder of the New Client Marketing Institute, which makes the latest research on finding new clients accessible to independent professionals, consultants and small business owners. His life highlights include serving as part-time faculty at the University of California San Diego since 1984, completing specialized studies at the Harvard Business School, and coming within one question of winning $13,000 on Jeopardy. The author of Self-Marketing Secrets and Client Seduction, he is a sought-after speaker at chambers of commerce and trade and professional associations. In his talks, he reveals more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%. He can be reached at henry@newclientmarketing.com.
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Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows. Pricing has been reduced to $15 for non-members.
- Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
- Date: Thursday, March 8, 2007 (2nd Thursday of the month)
- Time: 7:00 a.m. - 9:00 a.m.
- Cost: $10 for IMC members, $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included
- RSVP: Via email to Harald Weiss.
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