| ORANGE COUNTY IMC BREAKFAST MEETING - June 14, 2007
What Every Consultant Needs to Know About PR
What is PR, and What Can It Do for You and Your Clients?
With Wendy Weber, Public Relations Consultant
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When it comes to building your reputation as a consultant, public relations (PR) delivers more bang for the buck than other marketing communication tools. When practiced correctly, the results can be very rewarding.
Don't miss our IMC Orange County breakfast meeting on June 14, when Wendy Weber, PR Consultant, lifts the veil on what PR is and isn't, and why it's important to know the difference. You will learn...
- Why PR should be part of your and your clients' strategic plans.
- How PR can support marketing, sales and recruiting efforts.
- How to get favorable publicity for your consulting practice.
- How to manage news releases.
- What makes PR effective.
- Why PR is called "earned media."
- What is "news" and what is not.
- How to ride a news story or a crisis.
- How PR can overcome perception problems if bad press comes along.
- And a lot more...
Don't miss this all important breakfast meeting on June 14, which will be very relevant to building consulting sales and also a great networking experience with your fellow consultants in the greater Orange County area. Expect lots of anecdotes and lively discussion, and bring your questions and insights related to promoting your consulting practice
| About Wendy Weber, PR Consultant
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 Wendy Weber has 20 years of experience in public relations, including 10 years as a consultant. Her mission it to create a positive image for new or unknown companies, public agencies, high profile individuals and nonprofit organizations -- or to rebuilt the reputations of companies in challenging situations. She was the director of communications for the Speaker of the California state Assembly and served in the White House as deputy press secretary to the First Lady. She planned the media coverage for the First Lady's public appearances, including the 1988 Moscow Summit Meeting of Reagan and Gorbachev, the First Ladies’ Drug Conference at the United Nations, and the only visit of Princess Diana to the White House. She organized the press coverage of 8 international tours, 36 state dinners and 44 domestic tours, along with numerous White House functions, public awareness campaigns and special events. She was part of the team that created and promoted Nancy Reagan's "Just Say No" campaign.
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Lower Pricing, Better Day of the Month, New Place, Easier Parking: Mimi's Café, Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows. Pricing has been reduced to $15 for non-members.
- Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
- Date: Thursday, June 14, 2007 (2nd Thursday of the month)
- Time: 7:00 a.m. - 9:00 a.m.
- Cost: $10 for IMC members, $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.
- RSVP: Via email to Harald Weiss.
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