| ORANGE COUNTY IMC BREAKFAST MEETING - July 12, 2007
Marketing & Promotional Secrets
Tools for Success for Consultants
With Pat Dwight, General Manager, Stearns Dwight & Associates
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Do your current marketing tactics make your phone ring? They can if they are designed right. Depending on the current stage of your consulting practice – from newly launched to well-established – the marketing and promotional tactics that will work best for you can vary widely. Understanding what should be done to promote your practice at its current stage is half the battle.
Dwight’s “Steps to Success” Tool Kit presentation highlights the basics that every consultant needs to know, and why their implementation will ensure your practice’s success. You will learn:
- The difference between Advertising & PR, and when to use each.
- The value of case study articles in your took kit.
- How to evaluate and optimize your own Website.
- The payback newsletters can bring to your practice.
- And a lot more...
Don't miss this all important breakfast meeting on July 12, which will be very relevant to building your consulting sales and also a great networking experience with your fellow consultants in the greater Orange County area. Expect lots of anecdotes and lively discussion, and bring your questions and insights related to marketing and promoting your consulting practice.
| About Pat Dwight, Stearns Dwight & Associates
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 Pat Dwight and her firm specialize in public relations and corporate communications. On the corporate side for almost 20 years, Pat served as the director of corporate communications for two Fortune 500 companies. Her strategies contributed to one successful IPO, new company incubation and launches, new product and service introductions, and two mergers. In the mid-1990s, taking her experience to the next level, she aligned herself with two successful local Ad/PR agencies before launching her own agency in 2003. Today, as partner and GM of Stearns Dwight & Associates, she manages two associates, oversees new business development, and leads small to mid-sized companies to “look bigger and smarter than their competition.” She is a Director and Newsletter Editor of the Association of Professional Consultants.
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Lower Pricing, Better Day of the Month, New Place, Easier Parking: Mimi's Café, Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows. Pricing has been reduced to $15 for non-members.
- Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
- Date: Thursday, July 12, 2007 (2nd Thursday of the month)
- Time: 7:00 a.m. - 9:00 a.m.
- Cost: $10 for IMC members, $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.
- RSVP: Via email to Harald Weiss.
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