| ORANGE COUNTY IMC BREAKFAST MEETING - December 13, 2007
How to Boost Your Consulting Practice Using White Papers
With Michael Stelzner, Creative Partner, Stelzner Consulting
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The two best ways to promote your consulting practice and attract new clients are publishing and speaking - and one of the easiest ways to get published is via white papers.
At our IMC Orange County Breakfast on December 13, learn the secrets of white paper publishing: what they are, how to position them, how to craft them, how to present them to Internet search engines, and how to use them attract new consulting clients. Our presenter will be Michael Stelzner, author of the bestselling book "Writing White Papers: How to Capture Readers and Keep Them Engaged." You'll discover:
- Different types of white papers, and when to use each one.
- Key elements of successful white papers.
- Approaches to constructing your white paper.
- Where to start: the planning steps plus a sample outline.
- Writing the critical first page: formulas for success and what to avoid.
- How to grab eyeballs with words.
- How to create winning titles: Michael's "3-30-3 rule" and "3 U's formula."
- Crafting the call to action.
- In general, how to use your white paper to build your consulting business.
- Plus lessons from FedEx, Ikea, Yale, and more.
Don't miss this unique 60-minute seminar on December 13 from the leading expert on all things "white paper." This will not only be a great learning experience, but also an opportunity for you to network with consultants and other self-employed professionals in the Greater Orange County area.
| About Michael Stelzner, Creative Partner, Stelzner Consulting |
 Michael Stelzner is founder and principal copywriter of Stelzner Consulting in San Diego, whose core competencies are corporate identity services, copywriting, web design, product marketing, and market research. He is considered by many to be the leading expert on writing and marketing white papers, and is the author of the best-selling book Writing White Papers: How to Capture Readers and Keep Them Engaged has been widely published White Paper Source Newsletterand is the founder of the Internet's only portal dedicated to the writing and marketing of white papers. He began his career as a product marketing manager for a value-added reseller of high-end computer storage systems, then went on to co-found an Internet company specializing in language translation and web marketing. He graduated in the top 2% of his class from San Diego State University with a masters degree in communications.
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New Place, Lower Pricing, Easier Parking: Mimi's Café, Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows. Pricing has been reduced to $15 for non-members.
- Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
- Date: Thuersday, December 13, 2007
- Time: 7:00 a.m. - 9:00 a.m.
- Cost: $10 for IMC members, $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.
- RSVP: Via email to Harald Weiss.
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