| ORANGE COUNTY IMC BREAKFAST MEETING - March 13, 2008
Pain Killer Marketing for Consultants:
How to Turn Customer Pain into Your Marketing Gain
With Chris Stiehl & Henry DeVries, Authors of the Book "Pain Killer Marketing" |
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 Customers are more motivated to avoid pain than to seek pleasure, according to psychologists and sociologists. And we can use this insight with our customers to build our consulting practices.
Don't miss our IMC Orange County Breakfast on March 13, when Chris Stiehl and Henry DeVries, authors of the soon-to-be-released book "Pain Killer Marketing, How to Turn Customer Pain into Marketing Gain," will teach us proven methods to discover the pain of customers and then "kill the pain" in our sales our and marketing messages.
One of the tricks is to affordably find the pain of customers, according to Chris and Henry. While many market research firms advocate costly focus group interviews to uncover customer pains, presenters Chris and Henry will show how one-on-one interviews can do a better job at a fraction of the cost. They will present techniques whereby independent consultants can obtain $50,000 worth of marketing research for an investment of only 20 to 30 hours of their time, and then use this research to sell their consulting services.
The presenters, both marketing professionals, consultants and instructors at the University of California San Diego, build their case on academic research dating back to the early 1990s plus extensive field testing over the last 15 years with a variety of clients, including consultants. They will share a number of ways to decrease marketing waste, increase promotional productivity, and increase the sales closing rate of consultants.
Don't miss this unique presentation on March 13 from America's leaders in Painkiller Marketing. This will not only be a great learning experience, but also an opportunity for you to network with consultants and other self-employed professionals in the Greater Orange County area.
| About Chris Stiehl & Henry DeVries, Authors, Instructors, Consultants |
 Chris Stiehl, a former General Motors market researcher and a noted expert on Voice of the Customer research, was a participant in Cadillac’s winning of the Malcolm Baldrige National Quality Award. Today he is the president of a consulting practice that has tested the Pain of Customer concepts with such companies as Palm, Cisco Systems, Flowserve Corporation, Kennametal, Pacific Gas & Electric, and Carl Zeiss Meditec.
Henry DeVries teaches marketing at two universities and is the founder of the New Client Marketing Institute. He is the former president of a large West Coast advertising agency and was a senior executive at a $5 billion insurance and financial services organization, where he used the Pain of Customer concepts to generate more than 100,000 qualified leads a year. He is also the author of the books Client Seduction and Self-Marketing Secrets.
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New Place, Lower Pricing, Easier Parking: Mimi's Café, Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows. Pricing has been reduced to $15 for non-members.
- Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
- Date: Thuersday, March 13, 2008
- Time: 7:00 a.m. - 9:00 a.m.
- Cost: $10 for IMC members, $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.
- RSVP: Via email to Harald Weiss.
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