| ORANGE COUNTY IMC BREAKFAST MEETING - April 10, 2008
How to Use Value Creation to Sell Your Consulting Services
With Bill Mooney, Director, Center for Consulting & Professional Practices |
|
Your Unique Selling Proposition is last year's concept.
Your Value Creation Proposition is this year's concept and is more powerful.
Don't miss our April 10 Orange County IMC Breakfast, when Bill Mooney, Consultant to Consultants, will share techniques that allow consultants to identify and measure the value they create for clients, and then use this value to market, sell and price their consulting services. By identifying and understanding the value they bring to clients, consultants can think differently about their own practice and enhance their value to clients.
Expect Bill's presentation to be comprehensive, to reflect the latest research findings about value creation by consultants, and to be illustrated with practical examples. Also expect a bibliography of key books on the subject. You will learn to:
- Mine your past work for data that will show the value you have created for clients.
- Describe your vision of project success in terms of value to the client.
- Work value creation into your proposals and presentations to sell engagements.
- Monitor progress of your engagements in terms of value and report that to clients.
- Use value creation to attract clients and referrals.
- Use value creation to command higher fees.
Don't miss this eye-opening presentation on April 10 from Southern California's Dean to Consultants. This will not only be a great learning experience, but also an opportunity for you to network with consultants and other self-employed professionals in the Greater Orange County area.
| About Bill Mooney, CMC, Consultant to Consultants |
 Bill Mooney is a consultant coach who has helped hundreds of consultants in Southern California position their practice for profitability and success. For the last 20 years, under the sponsorship of his Center for Consulting & Professional Practices, he has presented his one-day seminar, "How to Build & Maintain a Successful Consulting Practice" as well as other seminars related to the consulting profession. He has published many articles on consulting topics and has presented hundreds of consulting related speeches to professional, trade, business, career and educational organizations. He is a director of the Southern California Chapter of the Institute of Management Consultants and a member of the Association of Professional Consultants, American Society for Training & Development, American Chemical Society, and other professional organizations. He holds an undergraduate degree in physics from UC Berkeley and graduate degrees in education and organic chemistry from Stanford University. He is a former Professor of Chemistry and Dean of Physical Sciences at El Camino College.
|
New Place, Lower Pricing, Easier Parking: Mimi's Café, Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows. Pricing has been reduced to $15 for non-members.
- Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
- Date: Thuersday, April 10, 2008
- Time: 7:00 a.m. - 9:00 a.m.
- Cost: $10 for IMC members, $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.
- RSVP: Via email to Harald Weiss.
|
| |
|
