The classical way to sell consulting services is to sell a vision of success, as defined by increased sales and profits. But there is another approach, and that is to help the client minimize or avoid risks. Many clients don't even understand the risks they are facing -- or what to do about them. That's where the consultant comes in to help.

A consultant who understands the risks affecting a specific business or a class of clients can shape position his/her consulting practice around that understanding, define standardized consulting products, and get consulting assignments. Risks permeate all functional areas of a business. Even if a company wishes to stay the course, the external environment is continually changing, and new risks are continually arising. And each risk represents a consulting opportunity.

Don't miss our Orange County IMC breakfast meeting on Friday, February 10, as Hank Goldman, Managing Partner of Risk Management Associates, introduces risk management as a new way to look at consulting opportunities and shape consulting services.

Expect a highly an interactive session, as attendees will be encouraged to share how they have used risk to sell their services.

Don't miss this opportunity to gain some invaluable, practical sales and marketing know-how. This one of our monthly Orange County IMC Breakfast meetings -- a great low-cost learning and networking opportunity for your consulting business.

About Hank Goldman, Executive Managing Director, Risk Management Associates International, LLP

Dr. Henry Goldman is is one of two Executive Managing Partners of Risk Management Associates International, LLP, a global management consulting and executive training organization that he helped found in 2005. His areas of expertise include supervisory and management training, management and executive coaching, decision-making and problem solving, team building, international financial management, reputational risk management, human resources management, negotiations, leadership and team building, and strategic planning. He is a frequent speaker at international conferences and workshops on contemporary management issues, including the People’s Republic of China, Singapore, Malaysia, Indonesia, the Philippines, and South Africa. He holds degrees from USC, UCLA, and the University of Iowa.

Time & Location

New Location
This meeting will be held in the Mezzanine Restaurant, 19800 MacArthur Blvd., Irvine, CA 92612 (in basement of 19800 building shown to the left). This is a classy restaurant and is closer to the 405 Freeway than the Coco's where we met last. It is easily to get to from the 405 or 73 Freeway, or from Jamboree or MacArthur. The driveway entrance is from Fairchild Road, not MacArthur. When coming from the 73, exit on Jamboree. Park in the structure. Parking is validated.

• Place: Mezzanine Restaurant, 19800 MacArthur Blvd., Irvine, CA 92612
• Date: Friday, February 10, 2006
• Time: 7:00 a.m. - 9:00 a.m.
• Cost: $12 for IMC members, $17 for non-members, exact change appreciated. This includes any choice from the IMC hot breakfast menu, tax and tip included. Park in the structure. Parking will be validated.
• RSVP: Via email to