Promoting a consulting practice can be overwhelming:   So much to do, so little time. Many times we get so caught up with busy work that we lose sight of what is really important to build our business. What we hope to gain is new business and clients. What we often get is advertising that doesn't work, marketing that seems worthless, more bills, and more frustration. The answer can be a website that does the work for us.

A website can leverage client relationships whether new or old, if done properly - and 95% of websites are ineffective at building relationships, creating value, increasing sales, gaining new prospects, turning prospects into clients, or generating referrals. The reality is that relationships are the most important part of any business - especially when it comes to consulting.

At our Friday, May 12 IMC Orange County Breakfast Meeting, learn the key ingredients to having a smart and effective website:

• How to use your website to increase your clients and referrals.
• How to gain "rave reviews" from your website.
• The #1 asset companies overlook and 3 things you can do to grow this asset.
• The most underutilized marketing tool in a business and how to leverage this tool.
• Creative ideas to differentiate your business and eliminate your competition.
• The 4 biggest mistakes companies make with their website and how to fix them.
• 2 secrets to online marketing success that hardly anyone is doing.

Don't miss our May 12 breakfast meeting, which will be very informative and a great networking experience with your fellow consultants in the greater Orange County area. Expect lively discussion, since everyone has questions and insights when it comes to websites.

About Sabrina Gibson, CEO of Bottomline 2 Marketing

Sabrina Gibson, CEO of the marketing firm Bottomline 2 Marketing, has worked with hundreds of business owners nationwide. Her “back to basics” marketing methods have helped increase sales immediately. Her proven strategies have taken startup companies to million dollar sales levels in record time. She is the author of the eBook, "Top 10 Things Every Business Owner Already Knows But Isn't Doing." She holds a degree in Communications for the University of Georgia..

Time & Location

New Location
This meeting will be held in the Mezzanine Restaurant, 19800 MacArthur Blvd., Irvine, CA 92612 (in basement of 19800 building shown to the left). This is a classy restaurant and is closer to the 405 Freeway than the Coco's where we met last. It is easily to get to from the 405 or 73 Freeway, or from Jamboree or MacArthur. The driveway entrance is from Fairchild Road, not MacArthur. When coming from the 73, exit on Jamboree. Park in the structure. Parking is validated.

• Place: Mezzanine Restaurant, 19800 MacArthur Blvd., Irvine, CA 92612
• Date: Friday, May 12, 2006
• Time: 7:00 a.m. - 9:00 a.m.
• Cost: $12 for IMC members, $17 for non-members, exact change appreciated. This includes any choice from the IMC hot breakfast menu, tax and tip included. Park in the structure. Parking will be validated.
• RSVP: Via email to