IMC Southern California — Monthly Meeting

Special Reduced Price For This Event!

Don't miss our first ever joint IMC & APC Meeting on Thursday, October 19.
This will also be the first IMC Chapter dinner meeting in Orange County.
Expect a great turnout and unequalled networking!

Evening Session: On October 19, meet Michael W, McLaughlin, author of the best-selling book "Guerrilla Marketing for Consultants."

Every consultant knows that balancing client service commitments with marketing activities is essential to the health of a consulting practice. But the demands of client service often overwhelm a consultant’s best intentions to actively market the business, which can result in dwindling prospects for future client work.

This classic “feast or famine” conundrum is complicated by shifting patterns in the way clients buy services. Many traditional approaches to marketing a consulting practice aren’t working as effectively as in the past.

Guerrilla Marketing for Consultants is a toolkit of strategies and tactics to help consultants boost their market visibility, sell new work, and serve clients -- without breaking the bank.

This interactive session will cover the fundamentals for guerrilla marketing for consultants and emphasize:

How buyer behavior has shifted and what consultants must do to keep pace.
The two most important components of a consultant’s marketing strategy.
What marketing tactics are working most effectively for consultants in today’s market, and which ones are falling flat.
Why traditional market differentiators have lost strength, and what can be done to put the power back into your marketing messages.
How to decide which marketing investments are right for your business.
How to create a cost-effective, executable marketing strategy for your practice.

At the end of the session, you’ll have the marketing tools and techniques to strike that balance between client service and marketing -- while maintaining your sanity.

About Michael W. McLauglin, Consultant and Author

Michael W. McLaughlin is a principal with MindShare Consulting LLC and author of Guerrilla Marketing for Consultants, which he wrote with Jay Conrad Levinson. He is the publisher of two newsletters for consultants, Management Consulting News and The Guerrilla Consultant, and the author of an award-winning blog for the professional services industry. For more than twenty years, he was with Deloitte Consulting, most recently as a principal in that firm’s strategy and operations practice.

Afternoon Workshop:
Learn from your fellow consultants what has and has not worked for them in generating consulting business from their website(s). Take away practical ideas on how to create a new website or improve the one that you already have.
The first half hour of the workshop will consist of round-table discussions, where we will discuss "Essential Topics that Should be in a Consultant's Website" and "Techniques to Promote Your Consultant's Website." The second half hour of the workshop will be the debriefing of the various roundtables and general discussion, with results being projected on a screen.

The workshop will be led by Harald Weiss, President of Technical Marketing Group, Inc. Commenting on the debriefing and adding their special inputs to the discussion will be Henry DeVries, President of the New Client Marketing Institute, and Michael McLaughlin, our evening speaker and principal of MindShare Consulting LLC

About Harald Weiss, President, Technical Marketing Group, Inc.

Harald Weiss, President of Technical Marketing Group (TMG), helps companies increase sales through improved marketing. He has created numerous consulting websites. TMG's services range from strategic planning to the delivery of marketing materials, including websites, printed materials, email campaigns, PR, advertising, news releases, trade journal articles, training materials, and manuals. He holds a Harvard MBA, an MS degree in Engineering from Stanford, and a BS degree with Distinction from Harvey Mudd College. He is a Director of IMC, Chair of IMC's Orange County Breakfast Meetings, and a Member of APC.

About Henry DeVries, President, New Client Marketing Institute

Henry DeVries, President of New Client Marketing Institute, is a best-selling author, adjunct professor at the University of California, San Diego, syndicated newspaper columnist and group research director at the New Client Marketing Institute. Through his 25-year marketing and business career, Henry has researched specific systems, behaviors and strategies that can launch ordinary professionals, consultants and entrepreneurs into extraordinary success. His step-by-step systems have helped them achieve marketing returns of 400% to 2000%. He is a Director of APC.