| IMC SoCal Monthly Meeting - January 17, 2006
Niche Consulting: Win By Standing Out from the Crowd
with Bill Mooney, President, Center for Consulting & Professional Practices
Evening Session: Case Studies in Developing a Consulting Niche
An Interactive Session as Experienced Consultants Share All - Harald Weiss, Facilitator
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Afternoon Session: Niche Consulting - Win By Standing Out from the Crowd
Presented by Bill Mooney, President, Center for Consulting & Professional Practices
In consulting, no matter how much you really know, you can’t be all things to all people. The most successful consultants are those who specialize in areas that are right for them, for which there is a market need, and which are not yet overrun by competition. The most successful consultants are those who market themselves successfully and brand themselves for a specific niche.
This raises a number of key questions:
- What steps can you take to identify your consulting niche -- or should you have more than one niche? Is it better to go pursue a narrow market with few potential clients, a wider market with more clients, or possibly multiple markets? Should your consulting niche be based on your functional area of expertise, on an industry, or both, or possibly other factors? What steps can you take to market yourself in your niche or niches and develop a brand? At what point do you overspecialize, thereby exposing yourself to risks of obsolescence and shifts in market demand?
- When is the right time to rethink and refine your primary consulting niche?
Learn the answers to the above questions and a lot more during our afternoon session on Tuesday, January 17, when Bill Mooney, Southern California’s Consultant to Consultants, shares his extensive knowledge about consulting success through niche marketing. Whether you are new to consulting or an old pro, you will assuredly gain some valuable insights for a more successful practice.
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| About Bill Mooney, President, Center for Consulting & Professional Practices |
 Bill Mooney is Principal of the Center for Consulting & Professional Practices, which has helped thousands of consultants in Southern California position their practice for profitability and success over the past 18 years. He has also presented his one-day seminar, "How to Build & Maintain a Successful Consulting Practice," published numerous articles, and spoken to numerous groups on consulting topics. He is a Secretary of the Southern California Chapter of the Institute of Management Consultants and a member of the Association of Professional Consultants, American Association of Communication Consultants, American Chemical Society, American Society for Training & Development, and Society for Human Resource Management. He holds an undergraduate degree in physics from UC Berkeley and graduate degrees in education and organic chemistry from Stanford University. He is a former Professor of Chemistry and Dean of Physical Sciences at El Camino College.
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Evening Session: Case Studies in Developing a Consulting Niche
An Interactive Session as Experienced Consultants Share All
Harald Weiss, Facilitator
Following dinner, learn firsthand from experienced consultants how they developed their specialized consulting niche, and what has and has not worked for them in developing their practice. Learn how they got into consulting, where they succeeded and failed, and how they finally identified their present niche. Also learn what steps they have taken to market themselves in that niche and develop brand recognition.
This will be a highly interactive session, with questions from the moderator and from the floor. Participants will also be encouraged to share how they have defined and refined their consulting niche, and to share novel ways in which they are currently promoting their practice.
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 Harald Weiss is President of Technical Marketing Group, Inc., which he founded in 1995. TMG serves high tech companies by bridging the gap between engineering and the marketplace. Services cover all phases of marketing, from market planning to detailed execution of marketing projects, including technical writing, sales literature, website creation, advertising, news releases, trade journal articles, training materials, and manuals. Prior to founding TMG, he was VP of Sales and Marketing of Newport Electronics Inc. A Director of IMC, he holds an MBA from the Harvard Business School, an MS degree in Electrical Engineering, and a BS degree with Distinction from Harvey Mudd College.
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 Lee Holden is CEO of Lee Holden Consulting, Inc., which he founded in 1996. As of January 1, 2006, he will be doing business as The Fidelis Agency with a partner Mike Warner, serving small companies and independent agents in the mortgage, real estate and financial services industries. Services include turnkey written communication processes to increase client retention, and aligning all marketing and advertising to reflect a single brand image to strengthen the company message, increase profits, lower marketing costs, and achieve market domination. Prior to consulting, his background was in sales and sales management in real estate, retail and automotive.
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 Keith Holzman is Principal of Solutions Unlimited, which specializes in consulting to the music recording industry. Prior to consulting, he was President of ROM Records, Managing Director and Executive VP of Discovery Records (subsequently Sire Records Group), and VP of Nonesuch Records, one of America's most prestigious classical music labels. He is the author of the book “The Complete Guide to Starting a Record Company,” a primer that guides readers through the steps in building an independent record label. He serves on the board of several theater and music societies and is teaching the UCLA Extension course "The Independent Record Label: From Startup to Mainstream."
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 Nancy Lininger is Founder and Principal of The Consortium, which specializes in helping registered investment advisors and broker / dealers in balancing and solving two tough problems: how to market effectively, and how to comply with the maze of securities regulations. She has worked in the financial services industry since 1978, starting on the sales side as a stockbroker, then transitioned to become a compliance officer for a broker/dealer and registered investment advisor. She is often quoted in the trade journals and speaks at industry conventions on Success Strategies, Marketing, and Compliance. She is now so busy that even her pre-engagement consultations are subject to billable time.
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 Dennis McCue, CMC, is Principal of Dynamic Firm Management, which he founded in 1986. His consulting practice is focused on law, accounting and other professional firms. He helps professionals develop their vision for the future, develop a unified strategy, and take the appropriate actions for accomplishment. He is President of the Southern California Chapter of the Institute of Management Consultants (IMC SoCal), a Certified Management Consultant (CMC), and a member of the executive committee of the Los Angeles County Bar Association's Law Practice Management Section. A graduate of the University of Dayton in theology and philosophy, he has done graduate work in business at the University of Pittsburgh. He has studied extensively in management, personal development, sales and consulting.
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Time & Location
- Location:
- Los Angeles Airport Marriott
- 5855 W. Century Blvd.
- Los Angeles, CA 90045
- Notes: (1 mile west of 405 Freeway.)
- Date: Tuesday, January 17, 2006
- Time: 4:00pm - 8:30pm
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4:00- 5:30 Afternoon Session on Niche Consulting by Bill Mooney
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5:50- 6:00 Networking & Cocktails (no-host bar).
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6:00- 8:30 Dinner & Evening Panel Session on Niche Consulting
- Price: CLICK HERE TO REGISTER
- IMC Member late registration after noon on Jan/16/2006, $55
- Non-member late registration after noon on Jan/16/2006, $65
- Payment by Check: Mail checks payable to "IMC SoCal" to Kim Athmann King, IMC Treasurer, c/o Strategy Advantage, 2121 Rosecrans Avenue, Suite 3325, El Segundo, CA 90245. Checks must be received prior to the event.
- Dinner Menu:
- Contact for further details:
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