IMC Southern California — Monthly Meeting

Afternoon Session (4:30 - 5:45 p.m.)
Get Consulting Clients Now! Top 7 Ways To Fill Your Pipeline Without Breaking The Bank
Presented by Henry DeVries, President, New Client Marketing Institute

A master of the art of promoting consultants, Client Seduction author Henry DeVries will share pragmatic tactics that will transform your consulting business by bringing in more clients. This talk is about a step-by-step personal action plan to help consultants create new-client-generating systems that produce stable and predictable streams of revenue. We will cover:

How to overcome the toughest marketing challenge
The offer that qualified prospects can’t refuse
The four steps from marketing suspect to signed contract
The difference between suspects, prospects and evaluators
How to make it easy to obtain potential client referrals
Free ways to sell more services

Gain insights on the above topics during our afternoon session on Tuesday, April 18, when Henry DeVries shares his extensive experience as a master promoter. Whether you are new to consulting or an old pro, you will assuredly gain some valuable knowledge for a more successful practice.

About Henry DeVries, President, New Client Marketing Institute

Henry DeVries is a best-selling author, columnist, and founder of the New Client Marketing Institute. Henry’s mission is to make the latest research on finding new clients accessible to independent professionals, consultants and service business owners. His life highlights include serving as an adjunct professor at the University of California San Diego since 1984, completing specialized studies at the Harvard Business School, and coming within one question of winning $13,000 on the TV game show Jeopardy! Book author of Self-Marketing Secrets and Client Seduction, he is a sought-after speaker at chambers of commerce and trade and professional associations. In his talks, he reveals more than 1,000 pragmatic strategies to achieve marketing returns of 400% to 2,000%.

Evening Session (6:15 - 8:30 p.m.)
Attract Referrals Like Crazy! Top 7 ways to get others to send you their clients
Presented by Adam Urbanski, President, TheMarketingMentors.com

Building a database of high quality prospects eager to buy your consulting services is like hitting a jackpot. For most consultants building such list takes years! But not for you after this presentation!

Now you too can build a massive database of rabid buyers in only three to six months, with little or no cost to you – and even if you are starting from scratch.

In 60 minutes you’ll discover how to:

Give your consulting practice an instant jumpstart by tapping into the credibility and contacts of more established colleagues.
Develop a simple marketing tool that will quadruple your referrals and double your closing rates.
Improve the pulling power of your lead generating and referral systems with these 3 KEY COMPONENTS that only one in a hundred consultants is actually using right now!
Craft an irresistible marketing message; find out which 9 elements your message should never be without. (Hint: once you see this you’ll instantly realize why your current marketing materials don’t get the results you want.)
Get other people to willingly and enthusiastically spread your marketing materials like a wild fire – constantly filling your pipeline with all the qualified prospects you want.

It will amaze you how things so simple can be so effective. Frankly, afterwards you’ll be scratching your head wondering why you never thought of these ideas before.