IMC Southern California — Monthly Meeting

Evening Session

Transform Your Solo Practice with a Membership-Based Website

Membership-based websites have been around for years, but haven't quite gained traction. It may be that their time has finally come, as the latest technology makes it dramatically easier for you to transform your solo practice into the self-generating revenue center it was always meant to be. Using website technology available to any consultant, Cliff Atkinson is transforming his own successful solo practice from constant travel to more productive time working from his home office. During this talk, you'll learn how to:

"Productize" your core ideas so they are easier to market.
Transform every public talk from a one-time event into an ongoing relationship
Use online meeting technology to conduct consulting sessions
Turn every article and talk into a product
Help your clients to help you create new material
Seamlessly integrate your website into your workshops

About Cliff Atkinson, President Sociable Media

Cliff Atkinson is an acclaimed writer, popular keynote speaker, and a consultant to leading attorneys and Fortune 500 companies. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation's first Vioxx trial in 2005, which Fortune magazine called "frighteningly powerful." Cliff's book Beyond Bullet Points (Microsoft Press, 2005) is an Amazon.com Top 5 bestseller that expands on a communications approach he has taught at many of the country's top corporations, advertising agencies, law firms, government agencies and business schools including the University of Pennsylvania's Wharton School and UCLA Anderson School of Management.

Afternoon Workshop:

Web 2.0: What the Latest Internet Development Means for You and Your Clients
What is Web 2.0? Why does it matter for consultants and their clients?

This interactive workshop will provide you with a current definition of the latest development on the Internet – Web 2.0. With real examples, you will learn how to maximize your use of the Internet and how to advise your clients about Web 2.0. If wikis, mashups, rich Internet applications, blogs, social networks and folksonomies sound like Greek to you, come to this workshop to learn what they are and why they matter. Attendees at this workshop will also receive the booklet, “How to Increase Your Visibility on the Internet.”

About Jennifer Beever

Jennifer Beever became a Marketing Consultant in 1997 after 14 years in sales and marketing in the software industry. As founder of New Incite Marketing Analysis and Design, Jennifer and her team of marketing professionals work with growing businesses in technology and manufacturing industries to analyze their current marketing situations, plan new marketing programs, execute the plan, and track results.

She started her career in the ERP (Enterprise Resource Planning) software industry with Marcam Corporation on the East Coast, selling software to manufacturers throughout the United States. She also worked for System Software Associates, an ERP vendor in Chicago. After completing her MBA from Pepperdine in 1990, she spent six years as a product manager, programming manager, and director of marketing at a privately held software company in Woodland Hills. In 2001 Jennifer received the Certified Management Consultant (CMC) designation from the Institute of Management Consultants.

Jennifer is a Past-President of IMC SoCal and an active member of Professionals Network Group (PNG), the Technology Council of Southern California, Pepperdine Management Partners, The Association for Corporate Growth, and the Association for Strategic Planning (where she serves on the national board as VP of Marketing.)