| IMC SoCal Monthly Meeting - June 19, 2007
Cialdini's
"Principles of Persuasion : The Science of Influencing "
Proven strategy to help consultants win over more clients!
with Myer J. Sankary, Esq, CMCT
"How to form an Alliance of Consultants"
Strategic Case Study Workshop
with Harald Weiss , Strategic Marketing Group Inc.
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IMC SoCal Monthly Meeting - Tuesday June 19, 2007
IMPORTANT: Last meeting until September! Don't miss it...
Back by popular demand Myer Sankary, Esq. presenting the powerful Cialdini "Principles of Persuasion"
sign up now or you might miss out till next year...
Keynote : Principles of Persuasion: The Science of Influencing People
The success of consultants, leaders, executives, and managers is measured by their ability to persuade and inspire others to work together toward a common purpose. How successful you are depends, to a large extent, on your ability to influence others.
In other words, influence examines the process that causes humans to change. Be a change agent!
Take the influence test and see how you score: http://www.influenceatwork.com/nq_test.html
When influence is employed correctly, it efficiently moves people in positive directions. Those who wish to create and sustain positive change in others need to understand how the influence process works. Fortunately, a vast body of scientific evidence now exists on how, when, and why people say 'yes.'
Myer Sankary will present Principles of Persuasion: The Science of Influencing People" to IMC SoCal. At this keynote , participants will learn about the six principles of persuasion that will allow them to ethically influence others. These six principles of persuasion are based on work by behavioral science researchers and professors at top universities -- the people who actually discover the newest principles of influence, not by those who merely repackage the information years later. The material is based on the highly popular book, Influence: Science and Practice, by Dr. Robert Cialdini.
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About Myer J.Sankary, Esq, CMCT |
Myer J.Sankary is an attorney/mediator who has received his CMCT certification in the Cialdini method, based on the ground-breaking research and book, Influence,Science and Practice by Dr.Robert Cialdini. Mr.Sankary has over 40 years of experience in the legal profession and has focused his practice on mediation for the last several years. After attending the Principles of Persuasion workshop himself, Mr.Sankary began applying the principles to his mediation practice and significantly increased the number of successful settlements in cases he mediated.
Mr. Sankary graduated with a JD degree from Harvard Law School in 1965, and from Texas Christian University with a BA in Philosophy, summa cum laude, in 1962. He has completed numerous training courses and received certificates in advanced mediation from Pepperdine Law School. For more information about Mr. Sankary's mediation practice, please go to www.sankary-mediate |
Afternoon Workshop - A Consulting Case Study:
How to Form an Alliance of Consultants
When it comes to consulting, 90% of our business opportunities are generated through referrals from colleagues, clients or other contacts. It is also a fact that consulting teams, not individuals, are the big winners. Yet most of us continue to approach our consulting business development thinking and acting as soloists. We do so even though we operate within a very competitive arena that offers the services of large, well-known consulting firms, and there is overwhelming evidence that organizing, promoting and delivering any professional service (including management consulting services) is best done as a team sport!
At our June 19 afternoon session, get first-hand knowledge of the process of forming an alliance of consultants. This will be done in the form of a case study of a real, ongoing situation of a group of consultants who are in process of forming an alliance, which will be called “Product Associates” for the purpose of the case. The founding members believe they have identified a major market need; however, they still have many unanswered questions and need your consulting help.
- How open or closed should the group be to new members?
- Can the group be informal and work on specific projects on a case-by-case basis, or does it need a formal legal structure with defined ownership?
- How to split revenues and costs with outside associates, who are brought in on projects as needed.
- How to brand and launch the group in the marketplace.
- How to cover overhead expenses, such as marketing and promotion,
- How to minimize legal exposure from the actions of principals or associates.
- How to build brand equity.
- And a lot more…
There will not be a presenter. Instead, this will be a fully interactive workshop with the business case handed out at the start of the meeting. The discussion will be at round tables, which will then report back to the group as a whole. Expect lots of discussion and a great learning experience.
If you want to grow you practice through alliances with other consultants, this is a session not to miss
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About Harald Weiss, Case Study Leader |
 Harald Weiss is president of Technical Marketing Group, Inc. (www.tmgp.com), which helps client companies increases sales through improved marketing. TMG's motto is, "We can be the marketing department of a small company or augment the marketing resource of a large company." Prior to founding Technical Marketing Group in 1995, Harald was Vice President of Sales and Marketing of Newport Electronics Inc.; Director of Marketing of Econolite Control Products Inc., Sales and Marketing Manager of Beckman Display Products, and Regional Systems Sales Manager of Analog Devices, Inc. He is a Director of the Southern California Chapter of IMC and Chair of IMC’s Orange County breakfast meetings, held at Mimi’s Café in Irvine on the second Thursday of every month. He holds an MBA from the Harvard Business School (where he studied case studies for two years), and MS in Electrical Engineering from Stanford University, and a BS degree in Physics with Distinction from Harvey Mudd College.
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Time & Location
- Place:
Ayres Hotel
14400 Hindry Avenue
Hawthorne, CA 90250
405 Fwy & Rosecrans (at exits)
310-536-0400
Click Here For Website
- Date: Tuesday, June 19, 2007
- Time: 4:30pm - 8:30pm
- Price: CLICK HERE TO REGISTER
- IMC Member early registration through noon on 6/15/07, $45
- IMC Member late registration after noon on 6/15/07, $55
- Non-member early registration through noon on 6/15/07, $55
- Non-member late registration after noon on 6/15/07, $65
- Payment by Check: Mail checks payable to "IMC SoCal" to Kim Athmann King, IMC Treasurer, c/o Strategy Advantage, 2121 Rosecrans Avenue, Suite 3325, El Segundo, CA 90245. Checks must be received prior to the event.
- Dinner Menu:
- Scaloppini of Chicken
- Pan Seared King Salmon
- Vegetables Wellington
- Contact for further details:
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