IMC Southern California — Monthly Meeting

A ½ day workshop hosted by the Institute of Management Consultants SoCal and sponsored by Pepperdine Graziadio School of Business and Management

Watch the Executive Preview Video at http://www.youtube.com/watch?v=Fr75JHTC3E4

What would it mean if you could reduce your firm's sales cycle or recruiting costs by 20%? Or if you could boost client wallet share 25%? Web 2.0 technology, including LinkedIn, Facebook and Twitter, reduces the cost of engaging the people who are most important to your business or career. This workshop will show you how and give you the tools you need to succeed:

• Find and engage new clients, customers, business partners and key employees
• Boost revenue by creating and leveraging your expert network to better serve clients
• Increase innovation by tapping LinkedIn's qualified Answers forums (crowdsourcing)
• Network your way into new jobs, director positions and speaking engagements

Workshop attendees receive a 50 page Executive’s Guide to LinkedIn Seminar Materials with forms and detailed instructions to formulate their Web 2.0 action plan.

Agenda:

LinkedIn Fundamental Value Realization
• The Emerging Web 2.0 Ecosystem
• Mastering LinkedIn with Key Processes
• The Cornerstone to Productivity: Your LinkedIn Plan
• Discovering Leverage: LinkedIn's Advanced Tools
Facebook Quick Orientation for Executives
• Power points: Facebook Privacy & Friend List features
• Overview of Facebook Groups, Pages, Apps
• Facebook Key Processes and Action Templates
• Strategies for Using Facebook and LinkedIn together
Twitter
• Quick Start Guide

You will learn how to:
• Build your strategy with EGLI Action Templates
• Use LinkedIn's privacy controls to attract people, and gracefully handle unwanted attention
• Use LinkedIn's advanced features: Groups,
• Answers and Recommendations
• Integrate LinkedIn with blogs & other Web 2.0 tools
• Create a written plan and follow-ups for you or your firm
• Network with alumni in private EGLI community
• Orientation to sharing via core Facebook features: The Wall, feeds, friends, links, photos, video
• How to use "advanced" Facebook features like Groups, Pages, Ads and Applications
• The Power of how Facebook does privacy, and how this combines with Friend Lists to enable members to keep personal content separate from business
• Facebook's Key Processes and how to get proficient fast
• Creating a Facebook plan to focus and measure the business impact of one's activity
• How to use LinkedIn and Facebook together with Twitter to create leverage

Who should attend:
• CEOs, sales and marketing executives
• Partners and Senior Managers of professional services firms
• Recruiters, HR and organizational development directors
• Entrepreneurs and business owners

In the words of alumni…

Helped me realize the possibilities to develop business... out in front paving the way for strategic application. Mary Paskell, VP Strategy, Remedy

Overall good onramp; Groups & Answers information particularly useful. Grant Hellwarth, Partner, PricewaterhouseCoopers

Took something mysterious and made it useful. Dan Wallace, Interim CEO

Chris is a superb presenter: on point, no rambling, totally focused and relevant. Ann Thoma, President, Thoma, Inc.

About Chris Rollyson, Founder, The Executive's Guide to Web 2.0

Christopher S. Rollyson has been a pioneer in corporate innovation, strategy and transformation for 20 years. He has lived and worked in six countries and speaks several languages. A principal consultant and marketing executive of several Big Four and specialist technology consultancies, he has had a leading role in launching such game-changing offerings as: Java with Sun, e-business strategy with PricewaterhouseCoopers Management Consulting, and SOA, Web services and architecture solutions with IBM and nVISIA:

• Launched the Social Network Roadmap to enable enterprises to adopt Web 2.0 aggressively by mitigating risks.
• A founding principal of PricewaterhouseCoopers Management Consulting Services' e-business strategy practice, he contributed significantly to the Firm's e-business adoption curve while serving as a subject matter expert on strategy engagements with automotive, consumer electronics, energy and financial services clients.
• Trained consultants in e-business transformation at PwC—and partners and managers in business development at KPMG
• Led development of the Enterprise Service-oriented Architecture roadmap for nVISIA's enterprise architecture offering.
• Led global consulting engagements and multi-partner marketing teams.
• Significant experience with technology and cultural innovators and entrepreneurs.
• Mentored and coached thousands of executives in all industries as an career management consultant.