If you're a consultant or other Independent Professional trying to market your services you know that the hardest part of marketing can be simply communicating what it is you do and how your services benefit your clients. More often than not, prospects just don't get it. They don't see the value. And frequently, the more you talk, the more confused (or bored) they get.
You can't confuse or bore someone into doing business with you!
You need to discover and master an approach to communicating about your services that gets a "that's for me" response every time you answer the question, "What do you do?" And that's exactly what this workshop is about.
This workshop is for you if... You want to communicate to prospective clients with more impact, you want to be more memorable, you want to take interest in your services to the next level (an appointment or a contract), and you want to end the struggle and mystery about communicating about your services once and for all.
What You'll Get From This One-Day Workshop:
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Learn the game of "Marketing Ball" - a powerful model that helps you understand exactly where you are in the marketing process at any given time (and what you need to do next). |
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Master the rule of Marketing Syntax that unveils the secret to effective marketing communication, enabling you to generate attention and interest every time you speak (or write) about your services. |
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Discover the one thing you must speak about first when you are sharing about your services or immediately lose most of the attention and interest you are trying so hard to gain. |
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How to get the attention of prospective clients eager to learn about your services by developing a powerful Audio Logo that immediately gets you on "first base" where they want to know more. |
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Learn how to leverage the power of problems, pain and challenges to get people to immediately relate to the services you offer (even if they don't understand exactly what you do yet). |
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How to master the art of "speaking in solutions." It seems simple, and it is. But why do most consultants miss this completely and talk about what people could care less about? |
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Understand how to stand out from your competitors and become the professional service of choice by developing a compelling and memorable Value Proposition. |
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How to use the single most powerful marketing technique ever developed to galvanize the attention of prospects and dramatically increase the response to your marketing (and anyone can learn it in minutes). |
How This Workshop Works
Most business workshops have someone in front of the room talking to you the whole time (with endless, sleep-inducing Power Point slides). But in the Mastering the Marketing Conversation Workshop Robert will spend only the first 90 minutes of the workshop explaining the key marketing principles we've outlined above. Why?
Because the power is not in the information but in the practice! So we'll spend the rest of the workshop interacting with individual participants demonstrating these principles in action through dynamic "marketing conversations."
You'll participate in hands-on demonstrations where we'll...
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Practice your Audio Logo to gain immediate attention and interest |
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Answer questions about what you do (without going into your process) |
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Practice the language of solutions and value |
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Get your prospect to ask the right questions |
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Tell simple stories that increase interest and desire |
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Get prospects to ask you to follow up with them |
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Learn how to follow up in the most appropriate ways |
By the end of the workshop you won't just know a few principles; you'll understand exactly how to use them and will be able to apply them the very next time you talk to a prospect about what you do. Finally, you'll feel confident about talking about your services and will know what it takes to get the attention and interest you've always wanted (but just didn't know how to do it).
Cancellation Policy. Your full fee will be refunded up to 72 hours before the workshop (Wednesday, March 9) if you cancel. Between 72 hours and the day of the workshop you will receive a refund of your fee minus a $50 cancellation fee. If you do not show up for the workshop you will not receive a refund.
This workshop will be very hands-on, highly interactive and personalized to your specific needs. You'll leave with ideas, skills and plans to take the marketing of your consulting service to a whole new level.
Once you've reserved your space, you'll receive preparation materials that you'll work on prior to the beginning of the workshop so that you receive maximum value.
"Robert's information is very insightful and useful. (He teaches what he says he does). The info provided the motivational kick in the butt I needed to jumpstart my marketing efforts again. I enjoyed Robert's stories and appreciated the moments when there was laughter and lightness in the room (and there was a lot of it)." - Lisa Evans, Portland, OR |
